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As a result of this change, my team and I wanted to remain in touch with our customers so that we could identify any loose ends and stay proactive. The solution, as I saw it, was to employ the use of a feedback system. I looked for a number of solutions. Some were free and others were not. I wanted something that would keep users on the site but prompt them for feedback.
In the end, I found Kampyle to be a solution with possibilities. Out of the box, the web-based tool provided a pop-up form that could be submitted without leaving the site. The administration back-end offered little in the way of customizing the form, but with valuable reports and the ability to connect with Google Analytics, we were sold. Almost immediately, we received a handful of responses. Most were helpful and offered suggestions toward making NCCU.edu better.
After a few months, I learned that Kampyle moved out of its free stage. I received a number of phone calls and e-mails asking us to select a paid package. Ranging from $250 to $500 a month, we could continue as normal. The only problem is that Web Services has no money. Often looked at as a luxury, we tend to get few dollars when compared other priority needs. As a result, we had no choice but to remove the tool.
To my surprise, after a brief revisit to GetSatisfaction.com, I found that they now offered a similar solution, but free. As I understand it, many web companies use GetSatisfaction.com as a feedback tool. Customers can offer notice of praise, ideas, questions, or problems. Not only can they offer but they can also interact with each other.
When a problem is fixed, everyone experiencing a similar issue will be notified via e-mail. Additionally, we can encourage our Web Liaisons to join the site as a proactive approach to customer service. This makes me very happy and I assume it would make the Chancellor proud, assuming we actually provide great service.
If you are interested in viewing the new tool, visit NCCU.edu and look for a maroon "Feedback" button on the front page. While you are there, drop us a line.
Until next time...
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